You were designed for more than you're currently living.Most people never discover why.

You're wired a specific way. When you live from that, everything shifts.

Do you recognise yourself?

You're capable. Responsible. Reliable. And quietly exhausted from carrying it all.

Your child is smart enough. Talented enough. But they have no idea who they are.

Your team shows up. They work hard. But something is always slightly off and you can't name it.

This Is What Changes

When you know how you're wired, the noise stops. You stop second-guessing and start living from who you naturally are. Your child stops drifting and finally understands who they are. When your people know who they are, they show up with passion.

You were made with intention. It's time you lived like it.

You were never supposed to figure that out alone.

Where Would You Like To Begin?

Who You Are

For the high-achiever who wants their life to finally feel aligned

You've built a life that looks right from the outside. But something on the inside hasn't caught up yet. This is where you discover how you're wired — and start living from that with clarity and intention.

I'm Ready

Who They Are

For parents of Grade 9–12 students standing at the edge of their future

Your child is standing at one of the most important crossroads of their life. Before they choose a direction, they need to know who they are. This is where that discovery happens.

Show Me More

Your People

For owners who are done watching potential walk out the door. Build a culture where your people are aligned, not just managed.

Your team has more in them than their job description reveals. When each person understands how they're wired, the dynamic shifts — and so do your results.

Let's Talk
Lody Serfontein — JŌY Coaching

I started JŌY Coaching because I wanted to get back to what I loved most — working closely with people and witnessing the transformation — who someone was before, and who they become. Covid took that away for a while. I decided it wouldn't take it away permanently.

The methodology I use makes that transformation possible in a way I've never seen anything else do.

I'm a Certified Unleash Your Strengths Coach, trained by Eddie P. Villa, and I work within the Gallup CliftonStrengths framework. The assessment is available to anyone — you take it once, and it reveals exactly how you're wired. My work is helping you live from that every single day, not just understand it.

Certified Unleash Your Strengths Coach — Eddie P. Villa
Working in the Gallup CliftonStrengths framework
★★★★★
"Very insightful and empowering! Lody's professional yet down to earth approach invites honest conversations, and helps you to identify how to become the best version of your most authentic self - operating in your own unique strengths on a daily basis."
— Elizabeth "Zabby" Taljaard
★★★★★
"Lody was great to work with. He is clearly knowledgeable and provided great insight when discussing strengths and how to practically apply the knowledge in our day to day lives."
— Penny-Laine Calitz
★★★★★
"Had a wonderful session with Lody. He has an infectious passion for coaching and is extremely inspiring. The insights I gained were on point, and it really got me thinking about leveraging my strengths. If you're thinking of doing it, trust me, it's worth it!"
— Hendrik Potgieter
★★★★★
"Working with Lody as a coach has been a fantastic experience. He pushed me physically, but it's the mental resilience and self-awareness I've gained that has been truly priceless. Across two camps together, I was able to reevaluate who I am, develop a deeper respect for myself, and forge lifelong connections with others."
— Jack Lister